Desert Rose had AED 40,000 a month in active Google Ads spend that was generating roughly 11 leads per week — most of them unqualified. The campaigns were running on broad keywords like 'Dubai apartments' and 'buy property UAE' with no income or intent filters. The sales team was spending the majority of their time on leads with no purchase intent or budget. At AED 480 per lead and a high disqualification rate, the cost per qualified conversation was effectively in the thousands.
We rebuilt the Google Ads account around high-intent keywords — unit type, specific community names, and price-point qualifiers — and wrote ad copy that pre-qualified on price to reduce unserious enquiries. On Meta, we built a lead generation campaign using a pre-qualification form with four questions before the contact form appeared. We also added a separate audience segment targeting expats from India, Pakistan, and the UK who were searching for UAE property investment — historically underserved in their previous campaigns.
In 60 days, Desert Rose received 312 qualified leads — defined as leads who passed the pre-qualification questions and were contacted successfully by the sales team. Cost per qualified lead dropped from AED 480 to AED 142. Eight units were attributed directly to paid campaign leads within the 60-day window, with a further 14 leads in active negotiation at the end of the period.