Nondas had built three solid restaurant locations in the UAE through hospitality quality alone, but growth had plateaued. They had no paid media presence, no active social media strategy, and no online ordering promotion. Walk-in volume fluctuated unpredictably and weekday covers were significantly below capacity. The group had no data on where their customers came from, how they found out about Nondas, or what drove repeat visits.
We built a multi-location paid media strategy across three platforms. Meta campaigns ran location-specific creative for each branch, targeting a 5km radius with interest targeting around dining, UAE food culture, and competitor restaurants. Google Local campaigns activated for 'restaurants near me' and cuisine-specific searches. Snapchat was used to target younger UAE demographics with short video content showing the kitchen and dining experience — a format that performs well for F&B in the UAE. Each platform drove bookings through a simple reservation flow and separately promoted online ordering via their delivery platform.
Foot traffic across all three Nondas locations grew 38% in three months. The cost per table booking settled at AED 22, which the group considered exceptional given average spend per table of AED 280. Online ordering revenue grew by AED 340,000 in the three-month period — a channel that had previously contributed almost nothing. Weekday covers improved most significantly, with two of the three locations running at near-capacity Thursday and Friday evenings.