Warehouse Gym had built a strong physical presence in Dubai Marina but their paid media spend was unaccountable. AED 25,000 a month was going into Meta campaigns optimised for reach and video views — neither of which translate to memberships. There was no pixel on the website, no conversion events firing, and no way to attribute a single sign-up to a specific campaign. The gym manager knew the ads were running but had no idea if they were working.
We started with the infrastructure: installed Meta pixel, set up server-side conversion events via Conversions API, and rebuilt every campaign around a single objective — booked trials. We stripped the account back to three ad sets per platform, tightened audience targeting to a 10km radius around Dubai Marina, and introduced TikTok as a prospecting channel targeting gym-interested 22–35 year olds in the UAE. Creative was refreshed weekly using UGC-style clips shot inside the gym.
In 90 days, Warehouse Gym added 43% more members compared to the same period the previous year. Cost per lead on Meta fell from AED 112 to AED 38 as campaign learning stabilised on real conversion signals. TikTok delivered a 5.8× ROAS on its first month of spend — better than Meta — which shifted more budget toward it in month three. Total paid media spend stayed flat while results improved significantly.